Education and Experience:
Our ideal candidate would be able to demonstrate all of the points below, but if you have experience of some but not quite all of them, we would still love to hear from you!

We understand that everyone is on their own career pathway, and you may not have had the chance to gain hands on experience of everything we say we’re after, but that doesn’t mean you wouldn’t be an asset to our business.

Campaign Experience:

• Experience of creating and managing demand generation marketing campaign activity
• Experience of creating and managing brand and marcom marketing campaign activity
• Experience of creating and managing event marketing campaign activity
• Experience of creating and managing product marketing activity
• Experience of creating and managing existing business activity
• Experience of creating and managing new business sales support activity

Paid Advertising Experience:

• Experience of creating and managing Google Ads campaign activity
• Experience of creating and managing Microsoft Ads campaign activity
• Experience of creating and managing Meta (Facebook) Advertising campaign activity
• Experience of creating and managing LinkedIn Advertising campaign activity
• Experience of creating and managing third party (eg print / digital publication) advertising campaign activity

Event Marketing:

• Experience of planning, organising, and working at face-to-face events
• Experience of planning, organising, and working at remote events (eg webinars)

Social Marketing:

• Experience of interacting with followers on social media platforms (primarily Facebook and LinkedIn)
• Experience of creating and managing social outreach and engagement activity

Product Marketing Experience:

• Experience of creating and managing product go to market activity
• Experience of creating and managing ongoing product development marketing activity

Public Relations (PR) Experience:

• Experience of creating and managing public relations (PR) outreach and engagement activity
• Experience of working with third parties to identify and develop public relations (PR) campaign opportunities

Data Management, Reporting and Analysis:

• Ability to manage, review, report on, analyse and garner insight from activity data to influence future activity and processes with a view to providing a better customer experience and improved marketing performance
• Experience of utilising data workflow software (eg Zapier)

Written Content Experience:

• Experience of written content creation and associated processes
• Experience of contributing towards a written content plan and strategy
• Experience of creating marketing content – eg short and long form blogs, ebooks, website content, emails, and social media
• Experience of creating customer support content – eg training collateral
• Experience of creating sales support content – eg sales and marketing collateral
• Experience of creating product content – eg product release collateral, technical product collateral

Project Management Experience:

• Experience of managing marketing projects and associated workloads
• Experience of creating and issuing project and work item briefs
• Experience of working alongside a creative studio to deliver marketing requirements

Software:

• Proficient in Microsoft Office applications
• Experience of working with AI software

Preferred, but not essential when starting:

Industry Experience:

• Experience of working for a Software as a Service (SaaS) business
• Experience of working for a healthcare software business

Management:

• Experience of managing a marketing focussed (or similar remit) team
• Experience of managing day-to-day team workloads
• Experience of staff management, ensuring adequate levels of resource are available and applied when required
• Experience of mentoring and training team members
• Experience of fulfilling human resource (HR) processes and requirements, including but not limited to staff appraisals, probationary reviews, and performance management and monitoring.
• Experience of involvement in recruiting marketing (or similar) staff
• Experience in identifying resource requirements and the creation of business cases to support these
• Experience of managing and improving staff processes and workflows to improve efficiency and results

Content strategy:

• Experience of contributing towards and defining a content marketing strategy
• Experience of contributing towards and defining the brand content guidelines, including tone of voice

Audible Content Experience:

• Experience of audible content creation and associated processes
• Experience of creating scripts for audible content

Visual Content Experience:

• Experience of visual content creation and associated processes

Search Marketing Experience:

• Experience of utilising and including search engine optimisation best practices within content creation

Software:

• Experience of working with Customer Relationship Management (CRM) software
• Experience of working with AI content software
• Experience of working with AI audible voice over software
• Experience of working with search optimisation software
• Experience of working with audible content creation and publishing software
• Experience of working with video content creation and publishing software
• Experience of using Zoho CRM, Desk and other applications

Industry Related Qualifications:

• Relevant professional qualification (eg content marketing)