{"id":15920,"date":"2021-10-19T12:19:37","date_gmt":"2021-10-19T11:19:37","guid":{"rendered":"https:\/\/www.caredocs.co.uk\/?p=15920"},"modified":"2023-06-01T11:16:11","modified_gmt":"2023-06-01T10:16:11","slug":"boost-care-businesss-online-success","status":"publish","type":"post","link":"https:\/\/www.caredocs.co.uk\/boost-care-businesss-online-success\/","title":{"rendered":"5 ways to boost your care business\u2019s online success for free"},"content":{"rendered":"

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5 ways to boost your care business\u2019s online success for free<\/h2>\n

Many larger businesses have impressive marketing budgets dedicated to attracting new clients and generating brand awareness. Online advertising is becoming more competitive and costly, so an increasing amount of money is needed each year to maintain a strong performance and achieve good results. Smaller businesses without marketing departments usually won\u2019t have the budget or all the technical knowledge needed to get the full benefit from online advertising. However, if you have a website for your business you can still set yourself up for success if you focus on growing your audience organically (without advertising).<\/p>\n

Here\u2019s 5 things you can do to attract more visitors to your website and keep them for longer without spending a penny.<\/p>\n

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1. Create a search engine business page<\/h2>\n

Most of us, when we want to find information, will naturally open up a search engine and type in what we\u2019re looking for. For example, when searching for restaurants in a specific area, we might simply type \u2018Birmingham restaurants\u2019 \u2013 and in addition to the normal search results \u2013 the search engine will display listings to us in different ways. We get to see the restaurants by location on a map, and each business has its own profile containing a website, address, contact information, photos and customer ratings. We are able to view key details for multiple restaurants without needing to go on its website, making the search process more efficient. This is how search engines also\u00a0act as a business directory<\/a>.<\/p>\n

The same applies for care businesses. Typing \u2018Birmingham care homes\u2019 will provide you with pages of directory listings, each with unique information about the care home. However, you need to manually add your business onto the search engine directory if you want to appear in these results. Doing this gives you twice the chance of being clicked on \u2013 once in the normal search results and again via the directory. And the more positive business reviews you can get, the more chance you have of standing out.<\/p>\n

In the UK, roughly 93% of all internet searches are conducted through Google and just over 4% are conducted using Bing. You can follow the links below to set your directories up.<\/p>\n

Google Business Profiles can be created here: https:\/\/www.google.com\/intl\/en_uk\/business\/<\/a><\/p>\n

Bing Places for Businesses can be created here: https:\/\/www.bingplaces.com\/<\/a><\/p>\n

2. Optimise your website\u2019s home page<\/h2>\n

Most people have a relatively short attention span when browsing the internet. Your website<\/a> doesn\u2019t necessarily need to be expensive and loud to get results, but it does need to communicate what your business does at the earliest opportunity so visitors don\u2019t have to go hunting for information. Your home page is the first thing the majority of potential clients see, so you have to reassure them they\u2019ve come to the right place and start building trust within the first few seconds.<\/p>\n

There are several ways you can optimise your home page, but here are the three most important:<\/p>\n